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MASALa the art of blending different essences
CRUA what remains close to its natural state.
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weaving different natural CREATIONS
RECONNECTING WITH ANCESTRAL ROOTS
RECLAIMING THE POWER
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FOR THOSE SEEKING REAL PRODUCTS MADE BY REAL PEOPLE
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Masala Crua is a Portuguese brand of artisanal cosmetics, herbal medicine and natural crafts, created in a remote land, somewhere in the mountains of Portugal.
All our skincare products are handmade in a small artisanal laboratory, using slow and careful processes. Each batch is slightly different, reflecting the uniqueness of natural ingredients, and crafted with full attention and care.
We are deeply committed to the earth, honoring what she gives us and taking care with what we return. Our products are sustainable, using minimal water and plastic, and made with ingredients that are safe for soils and ecosystems.
Through this connection with nature, we create products that nourish the skin, body, and mind. Every product is designed to support your well-being, from the outside in.
Our natural crafts come from a passion for learning crafts and creating by hand, inspired by traditional techniques and ancestral knowledge. Each piece is designed to bring beauty and meaning into everyday life.
masalaCRUA is a journey of care, presence, and conscious beauty.
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My name is Inês. I am a Portuguese woman, a natural skincare producer, and an herbalism student, committed to reconnecting with this earth every day and learning to live more consciously with her.
After spending most of my life in the city, I chose to leave my comfort zone and explore a different way of living. I move between the Alentejo region and Serra da Estrela, reconnecting with my Portuguese ancestral roots and the rhythms of this land.
I started MasalaCRUA in 2017, dedicating the first years to studying, researching, and testing all the formulas I create. I am blessed for being able to share this knowledge and create a space for more conscious care of our bodies, while taking responsibility for our impact on this nature that we are also a part of.
Every creation is carefully prepared with natural ingredients, many of which I grow in my garden or forage nearby. I favor slow, cold processes that preserve the main properties of the herbs.
I am committed to the plant path, developing products that support autonomy in health care and encourage a preventive approach to well-being.
MasalaCRUA is not only about natural care products – it is also a platform for mixed creations. I design natural jewelry from avocado seeds, crystals, and other natural materials. Each piece is unique, made with intention and devotion, and meant as a power object or amulet of protection.
I hope my creations reach you with the care and love that went into making them.
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all products are made with ingredients that are 100% natural, plant based or certified for natural cosmetics, without using any artificial scents or colours.
Inês Maria Vieira da Costa Pires – nif 218075901 – Lugar da fonte da lage 6230-002 alcaide, fundão – Portugal