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MASALA IS A MIXTURE OF INDIAN SPICES
CRUA IS THE PORTUGUESE WORD FOR RAW
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A MIX OF DIFFERENT NATURAL CREATIONS
A RECONNECTION WITH OUR ROOTS
A PLACE TO EXPLORE AND grow
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FOR THOSE SEEKING REAL PRODUCTSÂ FROM REAL PEOPLE
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masalaCRUA is a portuguese brand of natural cosmetics and natural crafts created in a remote land somewhere in the mountains of Portugal.
All skin care products are handmade in a small artisanal laboratory in a slow process that allows every batch to be carefully prepared with a slightly different and unique result, always with a lot of presence and consciousness.
The main commitment is first of all to our great mamma earth, respecting and thanking for what she gives us, and taking care of what we are giving in return. Sharing sustainable products using the least amount of water and plastic possible, and choosing the least harmful ingredients for our soils and ecosystems.
In that respectful and meaningful relationship with nature we are also making sure that all the products are the best alternatives to use in our skin, the ones that are going to nourish our body, mind and soul, from the outside of our skin to the inside of our heart.
The natural crafts are a result of my passion for learning new ways of creating with my hands, connecting to the ancestral ways of bringing beauty into our lives.
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My name is InĂȘs, I am a Portuguese woman raised in Porto.
Most of my life Iâve lived in the city but some years ago I started to travel and soon found out how much i needed to connect to the country side, to the wild side. In 2020 I settled in the sunny Alentejo, south of Portugal, where I started to reconnect with my roots, with all the beautiful nature and all the beings that surround us. In 2023 I felt a call to move again, this time to the mountains in the center of Portugal, to a landscape and weather more close to my origins, discovering the powerful energy that Serra da Estrela, our biggest mountain, holds.
I have been researching and experimenting natural care products since 2016 and I love to be able to share this knowledge and open up a space for a more conscious care of our body and for taking responsibility for our input in nature.
In 2021 and 2022 a good friend Dean joined the project and together we made it grow in a beautiful and conscious way, keeping the magic of a small scale business. Now I’m back to be the only guardian of this project.
Every creation is carefully prepared with natural ingredients, many of the herbs that I use are collected from my garden or foraged nearby. I prefer slow cold processes that allow to keep the main properties of the herbs.
I am currently learning more about medicinal plants and soon i will start to introduce some new products that can helps us to be more autonomous in our health care, in a more preventive way.
And because masalaCRUA is not only about natural care products, but a platform for mixed creations, I am finally starting to share my crafts, Â natural jewellery made with avocado seeds, crystals and clay.
I hope you connect with my creations and feel all the love I have made them with.
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all products are made with natural ingredients or extracted from natural sources certified for natural cosmetic, without using any artificial scents or colours. I am currently in a process of certifying the natural cosmetics
English (UK) 
PortuguĂȘs